La lobotomie de la formation d’anglais

Avec la nouvelle réforme de la formation professionnelle, la possibilité de suivre une formation d’anglais « made to measure » est devenue impossible. Aujourd’hui si vous souhaitez  apprendre, améliorer votre anglais en utilisant votre CPF  (compte personnel de formation), votre choix de programme est réduit à la préparation de certains examens: TOEIC/BULATS/CAMBRIDGE…etc.

Comme beaucoup d’organismes de formation linguistique depuis de nombreuses années ClipsCom met tout en œuvre pour créer des programmes d’anglais sur mesure, qui répondent aux besoins réels de nos clients, leur permettant de prendre la parole en réunion, négocier un contrat, conduire une conférence téléphonique… Un contenu très précis qu’aucun test TOEIC/BULATS/CAMBRIDGE ne peut apporter vraiment, à mon avis! Bien entendu ces examens ont leur utilité mais pour vous aider à être efficace sur le terrain, réussir dans votre carrière professionnelle, vous avez besoin d’acquérir et pratiquer le langage lié à votre situation via un programme personnalisé.

Et si vous avez besoin de savoir quel est votre niveau d’anglais, cette approche est parfaitement mesurable en utilisant l’échelle du Cadre européen commun de référence pour les langues. Même si certains tests font référence à cette échelle, on est toujours sur une méthode d’enseignement plutôt standardisée. Alors à quand la validation de la formation d’anglais personnalisée via cette référence?

Getting to the heart of Leadership

Another great Ted Talk from Simon Sinek.

Here he presents some powerful lessons about what makes a Leader.

This should be manadatory viewing for all people who consider themselves leaders or who would like to become leaders.

Effective Communication shouldn’t be limited to the meeting room

Effective communication in business starts from the moment we enter the office in the morning. Terrible isn’t it? We don’t even time to grab our first coffee or straighten our tie, we’re sending out signals non-stop!

Training people to be effective communicators means that they have to be aware of this.This was brought home to me by one of my clients who arrived for his second day of training with this to say: « Hey Ann, what I realized is that even the way I walk in the corridor expresses who I am, where I’m at, in fact my whole ethos! »

So true! We are visual before anything else. Our right brain, our old brain, our « reptilian » brain is watching, observing, picking up signals  from people we meet, who cross our paths, who we run into the corridor and it then decodes – all in a timeframe of seconds!

So what could that mean in concrete terms? Well, here’s an example: You’re heading for a meeting where the manager wants you, the audience, to leave on a motivational high. You see this manager a short time before the meeting, he/she is walking, head down, shoulders slumped, no eye contact… However, when the meeting kicks off, there is the same manager in a dynamic and energetic posture, doing his/her utmost to achieve the takeaway. Now the problem, although you probably don’t realize it, is that when you saw that manager in the corridor those first images and the feelings they triggered are now rooted in your mind making your unconscious doubt the credibility of his/her message!

Of course, we are only human and everyone has the right not to be at the top of his/her game 100% of the time. However, it’s worth bearing in mind, for key occasions, that you have to get yourself in the « zone » or  « flow » right from point A and that those casual meetings in the corridor can sometimes carry more importance than you actually think.

How to present complex concepts captivatingly

The more complex the subject the more the presenter has to ensure the audience remains on board. How many times have we seen that scientific presentation meander off into blabla land, beautifully wrapped in dense, incomprehensible PowerPoint slides!

Let’s take a lesson from Rachel Armstrong, speaking at TED Global 2009 on the subject of « Architecture that repairs itself ? « . It’s a heavy subject but she engages us through the tone of her voice, her evident passion together with a few well-chosen images.

Check it out here TEDTALK RAchel Armstrong Architecture

Public Enemy N° 1 for Presenters

You’re eight minutes into your presentation and you see the heads going down, the thumbs actively hitting silent keys on smart phones, the fingers typing away on tablets… (Well, OK, they could be taking notes), you notice those slight body movements, as they shift position, and then there’s the coughing, (are there that many people sick,) What’s going on? Lire la suite de cet article et/ou voir la vidéo »

Let’s make PowerPoint work for us this year!

Let’s make a real resolution in 2014! Let’s make PowerPoint REALLY work for our presentations. No more relying on those dense slides where we lose our audience at one click! Let’s give vent to our true creativity, open up our right brain, or first brain as some like to call it, and truly use this application as a visual aid. Today EVERYBODY knows the pitfalls of reciting from slides and if they don’t, I’d like to kick off 2014 by sharing this great slideshow « Death by Powerpoint »


Yes, I want a word with you, in fact, I want to share a word with you – « METAPHOR »- defined by the Collins English Dictionary as « a figure of speech in which a word or phrase is applied to an object or action (or idea)  that it does not literally denote in order to imply a resemblance »  Examples: A sea of troubles – All the world’s a stage (Shakespeare) – we’re facing a patent cliff etc.

As my metaphor guru, Anne Miller (« The Tall Lady With the Iceberg ») puts it – a metaphor is « a shortcut to instant understanding ».

In everyday conversation we employ metaphors all the time, naturally – just take a step back and listen to people talking, you’ll notice them everywhere. But why is it, that when a lot of people  make business presentations, this natural ability flies out of the window? (See, there you go, a metaphor!)

I believe one of the reasons is because they get so caught up in their presentation content that they almost consciously put aside  any metaphors they could use, as if the subject were too serious for such « conversational » language. What they ignore is the more complex and/or data-full their message then the more they need to use metaphors to ensure their audience really understands it.

We can find lots of examples of metaphors in presentations and speeches, from Martin Luther King ‘s « I have a dream » speech where he talks about the American government giving a bad check, a check that comes back marked « insufficient funds », to Steve Jobs « One thousand songs in your pocket », and much closer to home, very recently one of my clients used this one to talk about her company’s vision  » to go from firefighting to environment shaping » – It says it all.

For an audience to understand, to be convinced they need to be able to relate to the arguments put forward and pertinent metaphors are one way of achieving this.

In one of my next blog posts, I’ll be going into the wonderful world of our decision-maker team, Mr Right Brain and Mr Left Brain, but in the meantime check out how Hans Rosling uses metaphors to explain expanding populations.

Lessons in Convincing from some Great Presenters

When you listen to someone giving a presentation or arguing a point, what is it in their message that convinces you? What makes you continue to listen? Why do some messages stick in your mind long after the presentation/intervention?

The answer is simply because the speaker presented his/her message in such a way that it mattered to you. He/she answered the question « why should you (their public) care? »

If you want your audience to take your message on board, you have to put it together in a way that you capture their hearts, minds and bodies.

Here is an excellent slideshare from Hubspot that gives some excellent and inspiring advice

How to compete with the inbox during presentations

Great tips from Nancy Duarte

If you have to make remote presentations or webinars as they’re more often called, you’ll understand the added difficulty of keeping your audience’s attention… Sometimes you can almost hear them tapping on their smartphones!

Nancy Duarte, my « Guru » for effective presentations, has produced a great video on how to combat  audience distractions when you can’t see them – the advice also holds good for on the spot presentations, too!

Here’s the link:

Springtime for ClipsCom!

Spring is finally here, and with it, a brand new website for ClipsCom! Many thanks to Valérie Baudry for her great graphic design (see credits on the website).

I’m very proud to present an even fuller training offer which, of course, is constantly finetuned to propose a made-to-measure approach for our clients.

And the blog will also be up and running again with my firm intention of bringing helpful, interesting and entertaining content on communications and languages. So, please check out the site and…WATCH THIS SPACE!


Forte de ses 20 ans d’expérience dans l’univers de la communication et du marketing, ClipsCom et son équipe d’experts met en œuvre son savoir-faire pour répondre à toutes vos attentes.

20 years of in-depth experience in the fields of communication and marketing, ClipsCom and its team of experts place their savoir-faire at your disposal to respond to your company’s training and coaching needs.

45, rue Aristide Briand
92300 Levallois-Perret

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