Lessons in Convincing from some Great Presenters

When you listen to someone giving a presentation or arguing a point, what is it in their message that convinces you? What makes you continue to listen? Why do some messages stick in your mind long after the presentation/intervention?

The answer is simply because the speaker presented his/her message in such a way that it mattered to you. He/she answered the question « why should you (their public) care? »

If you want your audience to take your message on board, you have to put it together in a way that you capture their hearts, minds and bodies.

Here is an excellent slideshare from Hubspot that gives some excellent and inspiring advice

http://fr.slideshare.net/HubSpot/what-would-steve-do-10-lessons-from-the-worlds-most-captivating-presenters

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